The smallest of three neighbouring ancient towns, Tayma’s central feature is a functioning water well set within an eye-catching asymmetrical structure. Collaborating with a small creative team, this distinctive shape inspired a broader pitch campaign, serving as a brand lock-up and window display that showcased leisure photography, unique location highlights, and rich topographic textures. Muted tones that reflect Tayma’s aesthetic provide a striking contrast to vibrant location imagery and bold typography. Additionally, a unique dual-language logo was created in partnership with an illustrator specialising in Arabic typography.