As a key member of an in-house design team dedicated to this project, I played a central role in developing and launching a new brand identity, creating a modern aesthetic rooted in geometric shapes, complemented by bold colours and landscape photography, inspired by the organic patterns found in nature. My work included below-the-line advertising, B2B communications, brochures, sector-specific iconography, PowerPoint pitch templates, new photographic suites, and rebranding for international offices.