Ahead of the upcoming launch of his first salon, Paul aimed to preserve his loyal clientele while subtly introducing his new venture. Drawing from his award-winning career at Tony & Guy, I meticulously curated an image that captured both his success and a touch of glamour and femininity—seamlessly embodied in his name. The flowing ‘locks of hair’ served as a clear reference to his craft, subtly reinforcing the connection to hairdressing without stating the obvious, allowing his name to evolve into a recognizable brand.