I was required to define and develop brand consistency, capitalising on strong London and Sicilian heritage across packaging, B2B literature, and a strong digital presence, retaining an enthusiastic following in the US and Asia. I created a new briefing structure, sign-off process and digital template suite, and an evolving Brand & Photoshoot Guidelines doc helped to create consistency. This new brand direction allowed me to create revised packaging, weekly digital promotions, and a quarterly fanzine magazine.