GAVIN VAN ROOD

Hotel Viajó

Interior design suite and lobby concept

Situated in a former office block, the building naturally reflects the architectural norms of the late 1960s.

Capitalising on these inherited design attributes, and with the help of some well considered architectural modifications, Hotel Viajó must take influence from this celebrated period of interior design to create a sense of modernity, progression, comfort and serenity.

Delicately placing Hotel Viajó into the 21st century, a mixed use of original and modern pieces is encouraged, and hidden technology must work seamlessly with atypical materials, textures, lighting, furniture and layout.

The target audience of 35-50 year will have exposure to the abundant luxury available in 2018, expecting the highest quality design and finishes, whilst taking pleasure in the element of surprise and joy.

Clerkenwell offers a more sedate guest experience, surrounded by history, with an abundance of restaurant and bar options, tucked away from the hustle and bustle of modern London.