GAVIN VAN ROOD

Virgin Atlantic

Sales conference creative

One of the worlds most renowned, successful, and and forward thinking airlines.

Propose a creative concept for the 2013 annual sales conference, demonstrating the application across a defined set of deliverables, focusing on overcoming challenges.

Understanding the typical profile of sales people, and identifying the need to motivate and energise them for the year ahead, we anchored our creative direction around optimism, overcoming adversity and team work. Offering 2 distinct options,focusing on fantasy & aviation and extreme adventurers, the latter was selected as a strong bonding and motivational theme.

Realised through the use of high impactful photography across all comms, the use of evocative, motivational language and slogans also enhanced the theme of achievement through sustained, prepared group effort.