GAVIN VAN ROOD

Sink the Pink

Logo design

LGBTQ+ club promoters and event organisers

Part of East London's underground scene since 2009, these club promoters have established Sink The Pink as key players in the modern queer movement, organising and managing festivals (Mighty Hoopla), club nights and events, collaborating with the likes of Sony PlayStation, YSL and Stoli Vodka.

I was briefed to create a fresh and recognisable logo to feature on promotional materials, stage sets and merchandise, reflecting a self proclaimed style as vibrant, trashy, fun, frivolous and unapologetic.

Relying heavily on colourful neon characters synonymous with night clubs and a street level aesthetic, I created a logo that sucessfully reflects the diversity of the promoters and celebrates the club scene.

Unique and eclectic, the logo has adapted well to large-scale applications for events and performances such as The Mighty Hoopla, London's Troxy, Bestival, Glastonbury and Selfridges.