GAVIN VAN ROOD

Roman Caban

Brand identity, website and promotions

Personal Trainer and Sports Therapist

Create a brand identity, marketing comms and an online presence to launch a business and secure new clients.

To promote my client as professional, established and qualified, the creative direction focused on strength and agility by incorporating an iconic Centurion’s helmet as the brand mark, thus creating a memorable link to the client’s name.Considering the target audience, an one page website was produced as a platform to promote the clients’ extensive qualifications and client testimonials, showcase location photography, and feature training videos.

The resulting brand presence and promotions generated a marked increase in Roman’s client base, enabling more social working hours and the introduction of group training programmes.