GAVIN VAN ROOD

Pioneer Point

Brand identity, art direction, website and signage

A landmark residential tower in East London

Launch the building into the lettings market, and drive high levels of demand and awareness.

I delivered a creative direction to give the building a contemporary iconic identity, and create a website that would cement the building as a key destination for young professional renters. A lifestyle and location photoshoot captured the aspirations of high rise living, capitalising on the impressive City views and modern interiors. Prior to launch, temporary on-site promotional hoardings helped to ramp up enquiries, while permanent signage was prepared for installation.

The design concept and photography were rolled out across multiple integrated campaigns, social and onsite promotional materials, plus a highly visual and responsive website was produced.