GAVIN VAN ROOD

Meli Melo

Packaging, social, quarterly magazines and brochures

London based boutique fashion brand

Boutique fashion brand, Meli Melo required help to refine their customer-facing visual personality, streamline their internal comms, and develop long-term creative concepts.

I produced a new quarterly magazine, social posts, new product packaging, multiple brochures, seasonal look-books, and brand guidelines. Internal collateral included new briefing structures, sign-off processes, digital template suites, and photoshoot guidelines.

These measures improved internal communication, freeing up more time for design time spent on design. Long-term campaigns flourished, with increased e-commerce activity running smoothly. Seasonal changes became slicker, social media language was modernised and brand consistency improved.