GAVIN VAN ROOD

Gibraltar

Nation branding campaign

A British overseas territory on the Iberian peninsula

Create a nation-branding proposal with new brand suite for all government departments.

We proceed an adaptable brand identity to be applied across all government departments and agencies - including tourism, finance, education and maritime - while simultaneously safeguarding the nation’s brand identity to revive in it a proud sense of statehood, with a unified clear, and contemporary identity.

Our campaign won the Grand Prix Overall Winner at the Drum Marketing Awards 2014, and in May 2013 51 nations voted ‘Yes’ to grant Gibraltar EUFA membership.