GAVIN VAN ROOD

FoodCycle

Brand refresh, website and animated movie

UK based NPO charity focussed on reducing food poverty across the UK

Refresh the existing branding and build an easily managable website, to raise awareness and attract funds for targetteded growth plans.

Expanding on the playful direction of the brand, we refined the colour palette and graphic assets, brought a fresh look to the existing comms and introduced new promotional materials. Fully populated with vibrant branding, the flexible WordPress template featured an donation facility, social media links, enabling the client to showcase their achievements and update content without assistance.

Funding was granted from the government department Nesta, donations increased dramatically through their new online presence, and the number of FoodCycle hubs increased nationwide.