GAVIN VAN ROOD

Costa Foundation

Brand refresh and promotional comms

An independent charity helping alleviate poverty in their affiliated coffee-growing countries.

Update existing customer-facing materials and staff education packs, creating a new value-embodying logo and communicating the foundation’s benefits to its Fairtrade farmers.

By intelligent and creative use of logo, messaging and tone of voice, we illustrated the parallels between the growth of coffee plants and the beneficiaries. Specific location photography was selected to illustrate the positive impact on farmers’ communities – such as young people learning – made possible by public donations.

The campaign was seamlessly refreshed and updated; ensuring continued funding for the foundation’s work. The new messaging improved transparency and helped to highlight the foundation’s positive impacts. The indirect impact is a sustained positive boost to the Costa brand.