GAVIN VAN ROOD

Projects About

Taylor Wessing LLP

Corporate rebrand

An international law firm

I played a central role in creating and rolling out a new brand identity for Taylor Wessing LLP, an international law firm. As part of an in-house design team appointed specifically for this project, I produced a modern design aesthetic featuring geometric forms, bold colours and landscape photography, taking inspiration from organic patterns found within nature.

Outputs included BTL advertising, B2B comms and brochures, sector specific iconography, PPT pitch templates, new photographic suites and international office re-branding.

Due to the pandemic, launch plans were shelved, and a micro-site was produced to celebrate the new brand, and function as a central resource for templates and assets.