GAVIN VAN ROOD

Tayma

Brand identity

An ancient town in northern Saudi Arabia

Tayma is known for it’s shared, yet unique historical and archaeological importance, and is referenced in countless historical records for it’s trade, royalty and cultural influences. The smallest of three neighbouring ancient towns, Tayms's primary focal point is the a functioning water-well housed within a unique asymmetrical shape.

Working with a small collaborative creative team, this shape formed the basis of a wider pitch campaign, functioning as a brand lock-up and window device highlighting leisure photography, unique location details and rich topographic textures.

Muted tones synonymous with Tayma’s aesthetic contrast with strong location imagery and bold typography, while a unique dual-language logo was produced with the assistance of an illustrator specialising in Arabic typography.