GAVIN VAN ROOD

Native

Website design and architecture

The UK's largest boutique ApartHotel chain

Design and build an e-commence website, with direct-booking functionality and image led content; to entice customers from online booking sites, and increase profitability.

As lead creative and brand guardian, as part of a dedicated digital team I was instrumental in the evolution and development of the site structure and the UX; the production of wireframes, design concepts and content generation.

Spanning a number of years and 2 rebrand projects, I collaborated with copy-writers to refine the tone of voice and Art Directed a series of lifestyle photoshoots to establish a new, clean visual face for the company, Implementing the ‘neighbourhood included’ USP.

Online bookings and market awareness increased substantially, attracting huge international investment and expansion.