GAVIN VAN ROOD

Native

Property branding, signage and interior design

The UK's largest boutique ApartHotel chain

Increase street level brand awareness and visibility, improve the guest experience through way-finding, and reflect the local neighbourhood.

After conducting extensive research into each building’s heritage, architecture, and local area history, I created a unique emblem for each property, and proposed concepts for external and internal signage. Threading this content into bespoke typographic and illustrative wall murals, I curated the lobby spaces to enrich the guest experience and lift the interiors.

A series of wall plaques, external signage and wayfinding signage was successfully rolled out across the property portfolio, inceasing brand awareness and cementing Native as part of the fabric of the community.

Project management included site visits, conceptual designs, planning applications, supplier liaison, artwork production and installation supervision.