GAVIN VAN ROOD

Native

Photoshoot Art Direction

The UK's largest boutique ApartHotel chain

Stylise and shoot over 30 apartments across 14 properties in various London locations, capturing the space, versatility, location, amenities and uniqueness of each apartment.

As part of a wider rebrand project, the photography was primarily required for a new, rebranded, image led e-commerce website, designed to promote the eclectic nature of the portfolio, highlight the benefits, and increase bookings.

Working within a limited budget and tight timescales, I sourced a series of versatile props for the entire shoot to replacing the previous somewhat sterile photography, and create lifestyle themes throughout.

A balance of 5-6 images per apartment was struck to minimise load time, while highlighting the uniqueness of each property, and it’s facileness by capturing colours, materials, work spaces, large bedrooms, fully equipped kitchens & dining spaces.

Photography by Alex Hare