GAVIN VAN ROOD

Cultivate

Brand identity

TV production company

Born from a small team of creative writers and television concept creators, working for the esteemed and well established Objective Media Group (OMG), Cultivate was set up to operate as a uniquely independent enterprise.

Functioning within OMG, and seeking a unique brand identity to differentiate their business strategy and creative concepts, I worked closely with their founder, director and lead writer to create a very personal logo and brand identity with longevity and flexibility for mixed media usage, end-cards and other unforeseen applications.

Landing on a strong and clearly legible typographic logo, the simple ‘slit’ generated a playful and creative edge, allowing for multiple iterations and creative applications. A warm and confident colour palette, numerous vintage TV sets, and a suite of playful textures were selected, allowing for variations across multiple platforms and production themes, while the X device was created as a reference to collaboration, to be used as a stand alone brand element, or in conjunction with the main logo.