GAVIN VAN ROOD

The Conduit

Brand identity

Based in Covent Garden, London, The Conduit private members' club is a collaborative community of entrepreneurs, investors, creatives, business leaders, activists, civil-society leaders and policymakers.

The contemporary event space, restaurant and rooftop bar, plays host to private dinners, conferences, screenings and cocktail receptions. Bringing together knowledge, networks and capital for sustained positive impact, to a collaborative community of people committed to creating a just, prosperous and sustainable future.

As interest in positive impact causes and membership numbers increase, The Conduit founders plan to extend club locations to various cities across the globe, requiring branded promotional material to gain capital from investors and attract new members.

To that end, I refined the existing set of brand assets to produce a series of presentation decks, event invitations and location exterior signage, defining typeface hierarchies, introducing new iconography and photography, and creating a new Brand Book to house the brand refresh.