GAVIN VAN ROOD

Chloe Rood

Brand identity and wesbite

An independent set and event designer

Facing an urgent and rapid turnaround, a new website was required to display a large collection of projects, in preparation for a post-lockdown business strategy and brand launch.

With a brief to ensure the photography to take centerstage, I created a carousel for the landing page, a structured grid throughout, and project pages that adopted a more unique mood-board style layout. Allowing users to easily navigate the site and be enticed by the projects, short paragraph descriptions with an editorial serif typeface gave weight to the high profile client base. Whereas each

The confident yet discreet new logo was knocked back, bringing the imagery to the forefront, and an alternative monogram logo was created to function as a stamp, for social media, or was a watermark.

This brief gave me the opportunity to learn new online website design tools, of which I am now fully competent.